Case Studies

The Challenge

Wuva is a premium fashion brand focused on sustainable, high-quality pieces designed to last. Like many fashion retailers, they faced a common problem: customers loved their products but hesitated at the price point for items they might only wear a few times.

Traditional e-commerce meant Wuva was leaving money on the table. Customers who couldn't justify buying outright simply didn't convert, and those who did buy often underutilised their purchases.

The Solution

Wuva partnered with Total Commerce to launch a multi-model approach to their product offerings:

• Rental Program: Customers can rent premium pieces for special occasions at a fraction of the purchase price
• Try Before You Buy: A 7-day home trial lets customers experience the quality before committing
• Buyback & Resale: Customers can sell back items they no longer wear, which Wuva refurbishes and resells

Implementation took just two weeks. Total Commerce integrated seamlessly with Wuva's existing Shopify store, adding rental and try-before-you-buy options directly to product pages without disrupting their existing purchase flow.

The Results

Within six months of launching with Total Commerce, Wuva saw transformative results across their business:

Key Insights

Lower barrier, higher conversion: The try-before-you-buy option converted customers who previously abandoned at checkout. 68% of trial customers went on to purchase—far higher than their standard conversion rate.

Rentals drive discovery: Customers who rented items often returned to purchase other pieces from the collection. Rental customers had a 45% higher repeat purchase rate than traditional buyers.

Sustainability as a selling point: The circular model resonated strongly with Wuva's target demographic. Customer surveys showed that 78% cited the rental and buyback options as key reasons for choosing Wuva over competitors.

Higher revenue per item: A single dress that would have generated £200 from a one-time sale now generates an average of £560 over its lifecycle through a combination of rentals, eventual sale, and buyback resale.

What's Next

Wuva is now expanding their circular model to include a subscription wardrobe service, allowing customers to rotate pieces monthly. They're also exploring a peer-to-peer rental marketplace powered by Total Commerce's upcoming features.